Trend spotting 2011

I came across a slide presentation from JWT Intelligence, an advertising and marketing company (see it at the end of this post).

I love hearing about trends for the future as I always see business opportunities for us in the media.

The emphasis on mobile is huge.

JWT is predicting that mhealth – the mobile health apps business – will be valued at $60 billion by 2015. The company also says mobile blogging will take off making it easier to be an amateur journalist.

As newspapers begin to disappear, entrepreneurial journalism will take its place.

There’s the Tow-Knight Centre for Entrepreneurial Journalism at the City University of New York. JWT sees the Oprah Winfrey Network as one to watch, and highlights the fact that the Producers’ Guild of America officially recognized the category of transmedia producers last year.

JWT: 100 Things to Watch in 2011

View more presentations from JWTIntelligence.
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