I’ve just finished facilitating the National Screen Institute’s Global Marketing program for producers going to their first market in Cannes. There were speakers from distribution, and programming speaking about the trends they are seeing in their areas.
In distribution, the vampires have faded and the zombies loom large. With the success of AMC’s Walking Dead, buyers want zombies for their screens.With lifestyle/reality, the demand continues to be for a strong narrative with compelling characters.
History Channel in the US did a study of American Pickers. They found their audience was engaged for the whole show. It didn’t matter what antiques or collectable were being shown. The viewers tuned in for Mike Wolfe and Frank Fritz, along with the characters they encounter as those two pick through barns, sheds and old junk.
Specialty channel audiences are growing and the demand for programming is matching that growth.
In Canada, the more subscription revenues a specialty has the more the cablecaster has to spend on Canadian programming. With the consolidation in the Canadian broadcaster landscape, the specialties like Bravo are changing their mandates.
One hour drama continues to be strong internationally – especially if co-production financing is available for projects like The Tudors or Camelot.
More on docs, branded entertainment and formats later.