Monthly Archives: September 2011

Visualizing a new way of being

I coach creative people who work in collaboration with others. Sometimes, as we all know, it is difficult to work easily with people. One of my clients recently had the experience of feeling overly responsible for a project. Her partner was too busy to give her any support. My client was feeling resentful that she was doing all the work. She had to confront her and felt a great deal of fear about talking about the inequalities in their work loads.

Earlier in the conversation, she had spoken with admiration about watching her two year old niece playing on the monkey bars. I really like working with images with clients. Our brains like clear pictures in helping us achieve our goals. I asked her to describe what her niece was doing. This is what she said about it.

“Tayla heads immediately for the highest slide and flies down with glee – she doesn’t need anyone waiting at the bottom to catch her. She scales a climbing surface made up of footholds – then slides back down it on her belly. She investigates every option the equipment presents.

She is undaunted by any of the methods available for scaling that thing. She starts and if she can’t quite get it happening immediately, she asks for help. “I need help,” she says, in a straight forward voice. Her dad reassures her that she can do it and points out where she can place her foot or maybe moves her foot into a particular position. And away she goes.

It’s about her moving up, down and around in every possible way. Fearless, playful, constant motion.”

I suggested that there were a number of images from that description that she could use in meeting her partner to help her get over her fear. First, she could focus on the sense of play and the curiosity. She could adopt a more playful attitude in confronting her partner, and be more curious about why her partner didn’t assume more responsibility. She could be fearless, just like her niece in asking for help, something we all have difficulties doing at times. Perhaps another key image was the constant motion of moving forward, rather than getting stuck in old patterns.

The conversation with her partner was a long one, but she stayed with it. My client walked out of it feeling lighter, freer and able to move forward in a new way with her colleague, with their project and with all of her work. The image of her fearless niece helped her through a tough situation.

How do you navigate through those fearful confrontations?

Creating like a pro

I work with a number of independent producers, writers and directors. For me it is inspiring to see the ones that push through that demon that plagues us all – resistance or its kissing cousin, procrastination.

If you haven’t read The War of Art by Stephen Pressfield, download or run and get this book. Immediately. Pressfield breaks down all the ways resistance invades our good intentions to do our creative work – how its insidious and comes from inside us. It’s not those kids that keep us from our work – Tolstoy wrote War and Peace and had 13 children. It’s our resistance.

We fear our work will be rejected or criticized. That gut wrenching fear is THE indicator that we are on the right path. The more fear we feel, the more we need to push through – no matter what. Pressfield hammers at the ways we can be professionals – play at your craft full-time, make a total commitment to it and love it so much you dedicate your life to it.

How do you overcome your resistance?

Dreamworks – creating franchises digitally

In Advertising Age this week, Anne Globe, the head of marketing for DreamWorks Animation talks about how the company used the power of partnering with Zynga‘s Farmville to promote its property MegaMind.

Dreamworks partnered a second time with Zynga’s Cityville for Kung Fu Panda 2. With that promotion, Dreamworks connected with 40 million players.

Globe says their audience gets their information first from TV, then from YouTube and thirdly from social sites like Facebook, or Zynga properties.

For instance, Shrek has over 17 million fans on Facebook and Dreamworks is looking to engage those fans through the DVD’s and other materials they are launching. Shrek‘s spinoff Puss in Boots introduced a YouTube Channel that logged 1.4 million views in the first 48 hours.

The studio is looking increasingly to the social media environment because that’s where their fans are. DreamWorks creates materials that will sustain and engage them, way beyond the launch of the film.

Currently, they are dabbling with apps as another rich vehicle to interact with the fan base and not just for promotion.