Just came back from facilitating a digital marketing session. I was reminded again of how important it is to build an audience. Very often as smaller independent producers, we are attracted to the next shiny thing – doing projects that interest us, rather than thinking in terms of building a fan base. Now, more than ever, that is a crucial ingredient for success.
It takes time and commitment to build that community. It takes time to engage and converse with people who are fans of your shows. The more you can build that relationship, the better. With so little time, give yourself a break and choose projects of a certain genre – pick one – sci fi, comedy, horror and get really good at it. As Jack Welch the ex CEO of GE used to say – “Your first no is your cheapest one.”
Start saying no to the glittery and begin saying yes to your community.