I’m producing the co-production panel for the Children’s Media Conference in Sheffield in July.
The panel will be filled with buyers and people who can green light a project and take it onto the screens of international markets.
The kids’ media business is built on partnerships with all kinds of players and so the analogy of marriage is a good one: this is an opportunity to fast track the dating process and see if your project has the legs it needs to be matched with a suitable partner.
I’m looking for projects that are ready to be seen by these buyers.
Panelists include reps from CBBC, ZDF Enterprises and Kindle Entertainment, an investor and a digital developer from Mind Candy. These folks will offer constructive comments on how to move your project from concept to screen.
There are a limited number of slots for projects so yours may or may not be chosen. However, I promise to provide comments on all projects once my advisory folks have had a chance to go through them all.
How do you know if your project is a possible co-pro?
Here are tips on the criteria:
Content that can work internationally
This is a great opportunity to test the world’s appetite for your project. The panel has their fingers on the pulse of what works and they have a crystal ball about future development. Animation can travel the world and with the new animation tax credit in effect in the UK, there’s a great deal of interest in partnering with other internationals to get shows produced.
Support and commitment from someone
It’s great to have a development deal with a broadcaster in your home territory. However, now your support can come from your target audience. If you have a large number of fans, let’s say more than a thousand, that’s a strong asset to bring to the co-production table. Or perhaps you have an investor ready to put money into the production.
Willingness to share
One of the major ingredients in a successful co-production is co-operation on the creative and production sides. Without the ability to let go of your evolving baby, it’s challenging to find partners. Look at what you do best and then look for partners who do what you can’t. For example, you might be a creative power house but are willing to let the technical aspects of animation flow to a co-producer or partner with a producer/distributor with deep pockets.
Send concepts to me at firstname.lastname@example.org. I promise to provide comments and possibilities, whether your project is chosen or not.